Ford announced a rise in U.S. auto sales for 2025 driven by strong demand for hybrid models and affordable pickup trucks, which helped offset the decline in electric vehicle sales. Annual sales for the Detroit automaker increased by six percent to 2,204,124 vehicles compared to 2,078,832 the previous year. The company also reported a 2.7 percent growth in fourth-quarter sales.
This marks Ford’s best annual sales performance since 2019. The positive news follows similar reports from automakers like Toyota, Hyundai, and General Motors, who also saw an increase in annual sales despite challenges in the industry, including tariffs and the elimination of the $7,500 U.S. electric-vehicle tax credit.
Ford attributed its sales growth to customer preference for more affordable base vehicle models amid rising industry prices. The company experienced a significant boost in hybrid vehicle sales, up nearly 22 percent to 228,072 units, while sales of the compact Maverick truck surged by around 18 percent to 155,051 units.
Andrew Frick, head of Ford’s gas and electric-vehicle operations, highlighted the impact of Maverick sales on enhancing market affordability. The F-series truck saw an 8.3 percent increase with 828,832 sales, and the Ford Pro Transit van set a new annual sales record.
In December, Ford announced a substantial writedown of $19.5 billion and the discontinuation of several electric vehicle models, reflecting a broader industry trend away from battery-powered vehicles due to policy changes and weakening EV demand influenced by the Trump administration.
The company’s future plans include replacing the fully electric F-150 Lightning with a gas engine-based model for battery regeneration and canceling the development of the T3 electric truck and electric commercial vans.