On the debut evening of the Paranormal Activity live performance in Toronto this June, an attendee expressed disapproval towards the main actor during the show. The dissenter’s discontent was not with the actor’s performance but rather the character’s decisions on stage.
Subsequently, several audience members swiftly hushed the individual, with many later resorting to online platforms to express their dissatisfaction and mourn the decline of theatre decorum.
One Reddit user remarked, “Whoever booed after such an incredible monologue needs to be shadow-banned… for real. Like, this isn’t a panto,” alluding to lively pantomime comedies renowned for their spirited audiences.
Criticism extended to various other audience behaviors at the Mirvish production, such as anxious chatter and laughter following each startling moment in the show, which draws inspiration from the horror movie franchise.
Lead actor Patrick Heusinger, who has been part of the Paranormal Activity stage production since its 2025 inception, remains unperturbed by audience conduct. He acknowledged attracting a theatre novice audience unfamiliar with traditional etiquettes, stating they often behave as if they are in the comfort of their own living rooms.
Heusinger expressed acceptance of such behavior, citing that genuine art should evoke reactions. Encouraging audience engagement, he emphasized the cast’s control over the performance.
Mirvish Productions recently introduced their first “chilled performance” for & Juliet, a jukebox musical featuring a contemporary take on a Shakespearean classic. This unique setting allows patrons to interact more freely during the show without strict etiquette constraints.
The initiative aims to cater to a diverse audience, including individuals with conditions like dementia and those with involuntary vocal expressions, fostering an inclusive theatrical experience.
Furthermore, Cineplex acknowledges the evolving audience dynamics, adapting to the presence of cellphones during screenings. Chief Marketing Officer Sara Moore emphasizes providing tailored experiences, including interactive sing-alongs and sports viewings, while maintaining transparency with moviegoers.
Toronto theatre critic Ryan Borochovitz advocates for revisiting traditional theatre norms, suggesting adjustments like dimming house lights to minimize distractions from electronic devices. He highlights the importance of aligning audience expectations with show content to enhance overall enjoyment.
In essence, as theatre etiquette continues to evolve, the industry embraces innovative approaches to engage audiences and promote inclusivity in the performing arts realm.