For months, demands have been mounting for skincare brand Neutrogena to address an accusation made by Hayden Panettiere in May, escalating significantly following the actor’s recent passing. Neutrogena has now broken its silence with a statement on Instagram, refraining from allowing comments. The brand did not delve into specifics regarding the termination of its long-standing collaboration with Panettiere or the allegation that it was linked to her discussion of postpartum depression. Neutrogena expressed regret for making Panettiere feel unsupported during a challenging period, emphasizing that such behavior does not align with its values.
Panettiere, known for her roles in “Heroes,” “Bring it On: All or Nothing,” and “Nashville,” served as a global brand ambassador for Neutrogena from 2005 to 2015. After giving birth in late 2014 and subsequently discussing her postpartum depression on “Live with Kelly and Michael” in 2015, her partnership with Neutrogena came to an end. During a podcast interview with Jay Shetty in May, Panettiere alleged that Neutrogena had attempted to dismiss her for her 2015 statements by invoking a morality clause in her contract. She revealed that despite objections raised by her representative at the time, the incident led to her exclusion from representing Neutrogena the following year.
Panettiere expressed disappointment in never receiving communication from the company following the 2015 incident, highlighting the misconceptions and stigma surrounding postpartum depression. As a result of the podcast episode, fans initiated a boycott against Neutrogena, with one beauty influencer incorporating podcast audio into a video titled “Neutrogena hates women!” Following Panettiere’s demise, fans have resurfaced their grievances, flooding Neutrogena’s Instagram and Threads accounts, urging the company to address the accusations publicly.
Neutrogena released a statement on Instagram expressing sorrow over Panettiere’s passing and acknowledging her as a cherished member of its community. The brand cited the sensitivity of the situation post-actor’s death, refraining from an immediate response out of respect for Panettiere’s family. Neutrogena commended Panettiere’s bravery in speaking out, noting that her actions sparked crucial conversations and raised awareness on the issue. The brand pledged a substantial investment in a community health partner to enhance support for women, specifically in addressing postpartum depression, with further details to be disclosed once initiatives are implemented.