Canadian tourism organizations are leveraging the popularity of Crave’s hockey-themed series, “Heated Rivalry,” to attract fans to its filming sites. Ottawa Tourism, for example, has embraced the show’s connection to the capital by referring to it as the “birthplace of Shane Hollander.” Additionally, Tourism Hamilton showcased various iconic filming locations, such as the pink tunnel where emotional scenes between characters Ilya and Shane were shot.
Discover Muskoka is enticing fans to physically visit the filming locations, particularly the Barlochan Cottage in the Muskoka Lakes region of Ontario, which stands in for the show’s Quebec-based lakefront cottage. While the fictional setting may be in Quebec, the actual filming location offers a picturesque experience just north of Toronto.
Moreover, Destination Ontario is promoting visits to filming locations across the province, including spots in Hamilton like the FirstOntario Concert Hall and Dundurn Castle, which serve as backdrops for significant scenes in the series. The tourism body also highlights Joni Restaurant in Toronto and the Muskoka region as must-visit destinations for fans.
“Heated Rivalry” has captured widespread attention, becoming Crave’s most-watched original series and already securing a second season. Its unique appeal, which extends beyond the storyline to embrace its Canadianness, has attracted a global following. The show’s success has led to the creation of related content, sparking interest from celebrities and fans alike.
As the series continues to captivate audiences, the integration of Canadian elements, such as Shane’s Team Canada fleece designed by Hanna Puley, has resonated with viewers. The show’s Canadian production roots have played a significant role in shaping its authentic portrayal of Canadian culture, making it a standout in the entertainment landscape.
The allure of “Heated Rivalry” lies not only in its compelling narrative but also in its celebration of Canadian identity, making it a must-watch for fans seeking a unique and engaging viewing experience.